Our Strategy
We create value for the people of the Central Eastern European Countries (CEEC) and China by building strong and sustainable businesses that promote economic and cultural ties between them.
Considerable time is spent on identifying value-creating opportunities offered by long-term trends such as new technologies, digitalization and sustainability. Another focus is the value-creating opportunities offered by the scarcity of resources in different regions, such as project financing, private equity, infrastructure and good quality yet affordable products. Possessing the latest cutting-edge Chinese technology and products gives our group companies a clear technical advantage as well as cost leadership in their business areas.
Based on our analysis, we develop value creation plans which we implement through our existing or future companies. These companies may focus on new technologies, filling a gap in the market or the use of new technologies to greatly enhance manufacturing, primary producer or service industries in a region. To this end, we maintain strong networks of reputable companies and people throughout the Central Eastern European Countries and China, which enables us to rapidly react when a value-creating opportunity presents itself.